On-demand printing has led to an upsurge in self-publishing. Whether you intend on selling your book through real-world retailers or e-tailers, this approach has unique benefits and drawbacks.
You Keep Your Earnings
Authors earn meagre royalties of 10 to 15% of total sales. You can only make a significant income if you achieve a best seller, and this rarely happens. In contrast, book printers Cheltenham allow you to keep 100% of your proceeds. You can even maximise your income by selling advertising space.
You Can Present Work You’re Proud Of
Traditional publishers will require you to change your manuscript, and that’s if you can garner their interest in the first place. Self-publishing allows you to present the book that’s in your heart. Printing businesses such as wheatleyprinters.co.uk/printing-services/marketing-materials/book-printers/cheltenham/ will not alter your work in any way.
You Must Market Your Book
Traditional publishers handle marketing on your behalf. They’ll submit your manuscript to reviewers, distribute it online and off, and handle press releases. Self-publishing requires you to do this work yourself. Many e-tailers make this process relatively easy, but you still need marketing smarts to succeed.
You Don’t Have an Editor
Traditional publishers edit and proofread your work. Self-publishing requires you to handle that on your own. It’s tough to spot your own mistakes, so you’ll need to hire a proofreader on your own dime.
Self-publishing offers significant benefits if you have a natural inclination for marketing and writing. If you lack the skills, however, your book may remain largely unread.
