Businesses capture a range of data from their clients and customers to enable them to identify opportunities, optimise their performance, enhance their reputation, and achieve value for money. Let’s look at this in more detail.
Businesses must comply with the relevant legislation and regulations when they collect data. As data protection laws evolve, it is important to remain abreast of changes to prevent unintentionally breaching them.
Why do businesses collect data?
Businesses collect data to help them optimise their SEO, evolve their service offerings, improve their engagement statistics, and enhance their customer service.
How do businesses collect data?
Businesses collect data through digital tracking, such as the use of cookies on websites, direct feedback such as surveys, social media interactions, and account sign-ups and purchases. Some businesses engage the services of a data analysis company, such as //shepper.com/, to help them collect and analyse the relevant data.
What data do businesses collect?
The data collected by businesses typically falls into three categories: personal data, engagement data, and attitudinal data. As you would expect, personal data includes names, addresses, and phone numbers and is used to target sales efforts. Engagement data records the success of customer interactions, such as through social media, online adverts, and website visits. Finally, attitudinal data assesses the emotions a customer or client experiences when engaging with the business.
All this data helps businesses to form a picture of their target demographic, pivoting their services to meet their needs and using the information gathered to become more effective, more resilient, and more successful.
