Imagery choices for school websites

Choosing imagery for a website is key when it comes to attracting your ideal clients. People will either connect with the images that you use, or they will feel disconnected and leave the site. This is true for all websites but is particularly important for Websites for schools. It is one of the conversations that a company like will have with their clients.

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There are lots of ways that you can choose the imagery for a school site, and some key categories can include:

Student life – students want to see what their time will be like at a school, and it is important for them to see what school life is like. You can achieve this by sharing pictures of students in various aspects of their educational experience. This could be sharing pictures from the classroom or even in after-school and extracurricular activities.

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Teaching staff – being able to picture what key members of staff look like can help with the anxiety that can come along with starting a new school or moving from primary up to secondary school, so it is a good idea to have a staff page that gives information about, at least, your senior management team.

Environment – share images showing all the facilities that the school has to offer to its students. Different students will be drawn to different aspects of a school site and it is important that they get to see all of these.

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