Beer mats are exceptional advertising terrain, and while they’ll certainly improve your brand identity if you print your logo on them, there are plenty of other options.
Enable Online Ordering
Personalised beer mats are a great medium for QR code integration. If your staff are costing a fortune, print QR codes onto your mats to lead clients to an online ordering system. This can improve customer spend, automate order processing, and even accept credit card payments.
Enable Social Media Sharing
It’s become common practice to share social media links on beer mats. Let your customers market your business by word of mouth by including a QR code link to Instagram or X. A recent study found that 36% of internet users say word-of-mouth is their best source of brand discovery.
Sell Advertising
If you attract a large clientèle, your beer mats are an advertising opportunity. You can sell the space and earn a secondary income
Encourage Them as Keepsakes
If you want your clients to remember your brand, make them worthwhile keepsakes by printing interactive games, jokes, and quotes on them. Collectors are always looking for a sentimental way to remember a fun night. Businesses such as https://wedoprinting.ie/product/custom-printed-beermats/ offer high-quality printing on sturdy materials that are well worth taking home.
Beer mats are an unobtrusive way to reach your clients in a relaxed, positive atmosphere. Your customers see them every time they raise a glass, and that gives you more views than you might expect. They might be the perfect way to pad your income.
