Profession of copywriter, here’s how to write for the web

Profession of copywriter

The profession of copywriter is one of the most widespread on the web, especially now that most information is conveyed digitally.

The contribution of the copywriter is very much in demand, especially from the press offices of large companies that have a significant presence on the network and that aspire to a catchment area that goes beyond the narrow territorial boundaries in which each commercial reality operates.

That of the copywriter is a widespread and requested profession but few are those who really know how to do their job well.

In the past, copywriters have proliferated writing low profile articles for clients who then resold them in packages divided into topics or categories. But the result was to fill the web with contents of little value and information that in reality was of no use to anyone.

Quality information, on the other hand, is something that is missing on the network and it is difficult to find platforms or sites that contain content with high informational value. The examples are really counted on the fingers of one hand.

The copywriter can choose to collaborate with one or the other reality knowing full well that if he chooses the quantity at the expense of quality, he will never be at the service of true information, information that can really be of support to users who are looking for content with greed unique and exclusive.

Regardless of the choice of the copywriter to orient himself in one direction or another, the professional who wishes to write for the web must keep in mind some simple rules that can be applied to all articles, reviews and press releases that he writes for his customers.

For educational purposes, list them briefly, trying to give a little space to each of them:

Unquestionable ability to write correctly in language and vast or specialized culture in specific niches. This implies that the professional copywriter absolutely cannot afford to limp in syntax and grammar. The verbs and their declination must always be correct. Adjectives, especially qualifying ones, must be relevant, accents and punctuation cannot be put at random.

As far as culture is concerned, here the copywriter has a vast choice of options. He can specialize in a specific topic (niche) and therefore only write reviews in that specific area or can cultivate multiple passions (for example sports and competitive activities, crime news, digital and traditional publishing, etc.). It is clear that the choice can be rewarding or penalizing depending on the subject matter. These are just some of the basic rules that a true copywriter cannot ignore.

Ability to empathize with the reader. It is important to clarify that it is one thing to write an economic essay and another to prepare a review that promotes it effectively. The professional copywriter will write his promotional statement trying to touch the right keys both from the argumentative point of view and from the commercial point of view. The confidential tone, for example, is not suitable for promoting a scientific essay. While if the purpose is to launch an e-book that describes the procedures to open a new generation mobile phone shop or how to teach a dog to go on a leash, we can linger much more in confidential tones.

Have a minimum of intellectual honesty. The professional copywriter knows that when he promotes a commercial article or a specific service he will have to try to gild the pill to sell his product better, but he also knows the limits beyond which he cannot go. Unfortunately, the web is chock-full of marketers and copywriters who promise miracles and what is most surprising, is that people believe what they write. The question we must ask ourselves is therefore: “If what we present in a promotional statement does not correspond to reality, what will be the result?”. Perhaps only to do a bad service to us as professionals and also to the client who commissioned the review.

Being able to interact with readers and consequently with potential customers. This element is of great importance. Customers who commission promotional items and / or reviews will have an eye for all those writing professionals who will be able to get users to interact with their site or their platform.

Just a few hints to give an idea of how the work of writing should be structured: within the article you could insert links that refer to the products / services proposed , or by inserting attachments that refer users to a landing page of sale in which the product / service is offered at promotional rates compared to those who have not read the review.

And finally inviting readers to fill out a contact form to stay up to date on the product / service. In this case it is not uncommon to also attach gifts such as, in the Info-product hypothesis , an e-book or extracts from e-books dealing with the topic of the review.

These are the four main secrets that few people talk about, but they are very useful for becoming a successful copywriter and writing effective content for the web.

However, keep in mind that the web is littered with copywriters or presumed and that competition is a reality with which you will have to clash from the beginning of your career.

Thanks to the experience gained over many years of writing both as an author of non-fiction books and e-books, the final advice that I can give to all aspiring copywriters who wish to try their hand at this activity can also give great satisfaction, is to write quality content, both in the hypothesis of a simple review, and in the case of a book or an e-book intended for the publishing market.

I am strongly convinced that quality is the only winning weapon to stand out in the jungle of the network and establish itself as true writing professionals.

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